Daihatsu announced its support for the “DAIHATSU YONEX JAPAN OPEN 2018 BADMINTON CHAMPIONSHIPS”, an international badminton tournament that is officially recognized by the Badminton World Federation (BWF), for the second straight year.

This tournament, which will be held from Tuesday 11 to Sunday 16 September 2018 at “Musashino Forest Sport Plaza (Chofu city, Tokyo), is one of the most historic and significant world tour events. It will become one of the world’s premier badminton tournaments featuring around 250 outstanding players ranked within the top 32 in the world.

This time will mark the 37th edition of the Japan Open, with the amount of prize money increasing substantially to USD 700,000. The venue has also moved to the “Musashino Forest Sport Plaza” which will be used for the 2020 Tokyo Olympics, hence making this tournament a huge event for the players who are competing for a spot at the Olympics.

The performance of Japanese players stood out at last year’s tournament as well. As for this year, with results like winning the mixed doubles at the prestigious All England Open and coming second in the women’s singles and doubles, as well as winning the Uber Cup and coming second in the Thomas Cup, we can have high expectations for the Japanese players who are achieving good results at many tournaments all over the world.
Please take this chance to visit the venue and see these matches from up close, featuring top players from around the globe. You will be able to enjoy exciting, world class contests.

At the press conference venue, Director (Senior Managing Executive Officer) Shigeharu TODA from Daihatsu Motor Co., Ltd. participated as the representative of the main sponsor. He announced that they will evolve the Daihatsu brand by promoting both tangible and intangible value creation initiatives, based on Daihatsu’s group slogan of “Light you up”. Daihatsu has sponsored this tournament since last year, as well as a wide range of both domestic and international tournaments such as the para-badminton international tournament and the ABC Badminton National Primary School Tournament. Mr. TODA promised that Daihatsu will continue these activities and sent his best wishes to the players who will appear at this tournament.

Daihatsu is sponsoring this tournament as one of its initiatives to contribute to the development of badminton in Japan, Indonesia and Malaysia, which started as a part of its initiatives towards “intangible value creation” that emphasizes expanding the point of contact with customers and local communities.

Daihatsu will continue to deliver a new light to people’s live by contributing to the spread and development of badminton in the 3 nations, Japan, Indonesia and Malaysia, as well as by deepening the exchanges between people through badminton using various initiatives.