DAIHATSU becomes Title Sponsor for Malaysia Masters 2018.

Daihatsu is expanding the scope of its activities aimed at promoting badminton in the region.

Daihatsu has commenced activities aimed at contributing to the development of badminton in Japan, Indonesia and Malaysia in 2017. Based on the Group Slogan to “Light You Up,” these are part of the company’s KOTODUKURI activities, which focus on broadening interaction with customers and local communities.

Today, Daihatsu announces its sponsorship on two Badminton World Federation (BWF) major tournaments, which is expected to attract the presence of world leading players; the ''DAIHATSU Indonesia Masters 2018'', and the PERODUA Malaysia Masters 2018 presented by Daihatsu''. The company has also sponsored the ''DAIHATSU YONEX JAPAN OPEN 2017'' from September 19 to 24, where the best top ranked players demonstrated world class badminton.

In addition to its activities in Japan, Daihatsu is also engaged in overseas operation, primarily in Indonesia and Malaysia. Through the development of its low-cost, fuel-efficient Japanese mini vehicles, the company has developed technologies that enable it to create high-quality cars at affordable prices. By understanding the needs of each country and providing the most optimal products for each market, Daihatsu has managed to gain the loyalty of its overseas customers.

Badminton is an extremely popular sport in Asian countries such as China, Malaysia, Indonesia and Singapore. It is in fact, to a certain extend considered as the national sport in Indonesia and Malaysia, the two countries where Daihatsu has a close affinity with the local communities. Daihatsu has chosen to support badminton in these countries in order to contribute to the countries and local communities in ways other than MONODUKURI.

Moving forward, Daihatsu intends to support the Japanese National Badminton and Para-Badminton Teams and, at the same time, actively promote the development of the next generation of players through its sponsorship of the All Japan Elementary School ABC Tournament and local events. Daihatsu will continue to deepen its interactions with customers and local communities through the sport, and thereby bring new optimism to their lives.

Signing Ceremony Report

PERODUA Malaysia Masters 2018 presented by DAIHATSU signing ceremony held at Sime Darby Convention Center in Kuala Lumpur between Daihatsu Motor Co., Ltd. (Daihatsu) and Badminton Association of Malaysia (BAM) was witnessed by media and national badminton players.

The ceremony kicked-off with the President of the Badminton Association of Malaysia, Dato’ Sri Mohamad Norza Bin Zakaria, assuring that the association is working doubly hard to cement badminton as Malaysia’s number one sport.

He says, “Our events bring significance to both businesses and consumers alike. Hosting a major tournament will only create better opportunities for us to serve our sport as we strive to make Malaysia the dominant force in world badminton.”

Executive officer, Daihatsu Motor Co., Ltd., Osamu Naruse was delighted in the federation’s ambition to grow the sport in the country, and he sees parallels between it matches Daihatsu’s activities in reaching out to the communities.

He says, “We are confident that this partnership will only cement badminton’s status that it is a premium sport in the region.
Additionally, Daihatsu has partnered with multiple grassroots initiatives in Japan, and we have emphasised on the importance of going beyond badminton to build communities at the fundamental level.“

Vice President of Perodua Auto Corporation Sdn Bhd, Dato’ Zainal Abidin Bin Ahmad also
emphasised on the importance of engaging children to build a better future for badminton in Malaysia.

Also, national badminton heroes such as Liu Ying GOH, Iskandar Zulkarnain and Lee Zii Jia graced the ceremony to celebrate the good things that will come after the sponsorship announcement.

Athletes' Comments

Liu Ying GOH
(Victor Sports, Celcom Axiata)

What do you think about this tournament?: Tournaments in Malaysia are very special to me and playing at home always motivate me to perform harder.; There might be added pressure when you play on your turf, but it’s how you use the pressure to fuel your play.

LEE Zii Jia
(Victor Sports)

What do you think about this tournament?: The Daihatsu sponsorship is a huge welcome for young athletes like me as it’ll help to grow badminton’s popularity in Malaysia.; It’ll also be great to see more Malaysian badminton players making the top 10 list sometime shortly.

Iskandar ZULKARNAIN
(Victor Sports)

What do you think about this tournament?: While the huge prize pool is a welcome incentive, Malaysians will have plenty to cheer about next year when the series returns in January.; I’ve always treasured playing at home because the support is immense and being near to your family and friends always provide that extra spark to shine.

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